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The Ball That Broke the Rules
While the drinks industry wrings its hands over declining youth consumption, one neon-coloured sphere from Dallas has quietly become a $569 million brand. The BuzzBallz story is a masterclass in doing everything the category said you shouldn't.
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The Colonel's New Clothes
Seventy-four years after Harland Sanders first franchised his eleven herbs and spices, KFC is doing something no one expected of a brand built on nostalgia: it's winning the future.
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Krispy Kreme Targets Dutch Market with 30-Store Expansion Plan
Krispy Kreme is accelerating its international expansion with a new franchise partnership in Netherlands, teaming up with Jafa Holding BV to bring the brand into the Dutch market. The agreement represents another step in the company’s capital-light growth strategy. Plans include the launch of a flagship “Hot Light Theater Shop” in late 2026, designed to serve both as a retail outlet and a production hub. This opening will anchor a phased rollout, with around 30 locations expe
tastemagazine
1 min read


Burger King Shifts Focus to a Simpler, Franchise Driven Future
Sami Siddiqui, CFO at Restaurant Brands International acknowledges that priorities for 2026 might not sound particularly exciting at first glance. However, after several years of major investments and structural changes, he sees that simplicity as a positive sign. The company, which owns Burger King, Tim Hortons, Popeyes, and Firehouse Subs, is now shifting its focus toward streamlining operations after a period of aggressive transformation. Speaking at a recent industry conf
tastemagazine
4 min read


Kwench set to expand to 3,000 locations as KFC continues its global growth momentum
Earlier this year, KFC revealed plans to expand its “Kwench by KFC” drinks concept across the U.K. and Ireland following a successful 38 location trial. The move marked the brand’s first major attempt to scale the beverage focused idea internationally. That rollout is just one part of a much broader strategy. During its fourth quarter earnings update, Yum! Brands confirmed that Kwench is expected to reach around 3,000 locations this year. The concept introduces a range of spe
tastemagazine
3 min read


Inside the Boardroom: The Decisions Reshaping Food and Beverage
There is a shift happening at the top of the food and beverage industry. Not loud enough to dominate headlines, but visible in the way decisions are being made, businesses are being run, and priorities are being reset. For years, the playbook was clear. Grow, expand, scale. Add more stores, more products, more markets. Momentum was the goal, and scale was the signal of success. That model is now under pressure. What once drove growth is beginning to create drag. Complexity ha
tastemagazine
3 min read


Franco Manca: recalibrating growth in a tougher dining market
For years, Franco Manca was one of the UK’s most recognisable casual dining success stories. Built on slow-fermented dough, simple menus and accessible pricing, it turned sourdough pizza into a high-street staple. Now, it’s pulling back. The brand is set to close around 16 restaurants, more than a fifth of its UK estate of roughly 70 sites, as part of a restructuring led by parent company The Fulham Shore. The move puts around 225 jobs at risk and will be executed through a C
tastemagazine
3 min read


Beyond matcha: Starbucks and Costa chase ube’s viral moment
The colour hits first. Ube’s soft violet hue is appearing in iced lattes, bubble teas and frappés across cafés and social feeds, designed as much for the camera as for the cup itself. Long a staple in Filipino desserts, ube is now moving from heritage ingredient to mainstream beverage trend. Its rise has been driven less by traditional retail and more by independent cafés experimenting with global flavours, where it has quickly become a standout addition to iced drinks menus.
tastemagazine
3 min read


Unilever x McCormick: a $66bn flavour giant is here
The merger between Unilever and McCormick & Company is officially happening, creating a $66bn food powerhouse and signalling a major shift in the industry. This is about more than size. It’s about owning flavour end to end. Unilever brings global strength in sauces and packaged foods, while McCormick dominates in spices and seasonings. Together, they span everything from raw ingredients to finished products, giving them a unique ability to respond quickly to changing consumer
tastemagazine
1 min read
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